Service
Website & Social Media
Get a professional and effective website and a strong, consistent online presence with customer-focused content and design.
Why it is important
Website: Your digital business card
Today, it's essential for every business to have a website. It's your online business card and an important signal that you're legitimate and trustworthy.
Sometimes a current website can do with a "makeover" – it's a matter of judgment – but usually it's best to think through all the elements while you're at it, so you don't spend time and money on patchwork solutions. For example, it doesn't make sense to change the colours and layout of a website, if the content doesn't meet customers' needs for information.
Social Media: Unlock the potential of your sales channels
Get practical help and advice on how to create a strong, consistent online presence across all media. This is where a strong brand identity can make a significant difference.
It's important to choose the right channels and activities to attract and convince potential customers that your company or product is the right choice.
At the same time, it's important to be realistic. It's better to create great content for fewer channels than to overload your resources.
Online presence is essential
In Denmark, we are very digital. Over 93% of those who have access to the internet at home use it daily or almost daily.1 We go online to find products, shops and restaurants, recommendations, addresses, opening hours, etc. Especially among the oldest age groups, there has been a large increase in internet use.
The trend is especially important for consumer goods retailers, as 4 out of 5 Danes shop online.2
Sources
1. Index Denmark/Gallup - Full-year bases 2012 and 2020; data processed by the Ministry of Culture
2. Statistics Denmark
NEW WEBSITE DESIGN
4 Important improvements
- Better audience targeting (customer-oriented texts and design elements)
- Renew content (texts and images)
- Improve the site's structure (consider the customer journey in menus and navigation)
- Update the design (layout and graphics)
I can help
Website Design
I create a unique website design for each client that expresses their company's brand and values, while presenting their products and services in the best possible way.
My focus is always on your customers. When I design a website, it's important to present your company's values and products, but it's essential that it speaks to your customers.
That's why I take an approach to website design that starts with defining your target audience and what needs your products fulfill for them. From there, I build a structure and content guidelines so we can organize and write the necessary content.
NEW WEBSITE DESIGN
Advantages
- Unique website that reflects your company
- Considered customer journey with suitable calls to action
- Content and design elements that speak to your target audience
- Content guidelines
Social Media
Social media provides an affordable way to engage your customers and reach your target audience. On the other hand, it can take a lot of time and energy to create content and maintain it.
I can help you:
- Find the right channels
- Define a suitable tone and style
- Engage with your audience
- By creating content – posts, photos and short videos
- Customize company pages with banners, profile images, profile texts, etc.
- Create and run paid content and campaigns
Gallery
Here are some examples of websites I have created for my clients. Click one of the buttons below to read what my clients say about working with MeganK. Marketing & Design, read a case study, or see additional projects in the portfolio.
Other say
The Process
Here is an example of how a typical website design project is structured.
The project's overall timeline depends on the project's scope and the time that both parties are able to commit to it.
01
Intro meeting
1-2 hours
We discuss:
- Foundation – Product(s), target audience, USPs
- Goal – wishes for changes, improvements, and desired overall impression
- Framework – budget and timeline
Customer Type Evaluation (Optional)
approx. 30 min.
Online meeting with Institute for Customer Types to define the relevant customer type, so that we hit the mark with design and language.
We work on
MeganK.:
- Menu structure (navigation, site map)
- Target audience evaluation
- Guidelines for texts
Client
- Deliver logo and design guide files
- Provide access to current website
- Begin to collect materials for testimonials, case studies, etc.
- (Re)define products (as needed)
Status meeting
approx. 1 hour
We discuss:
- Site map and menus
- Products and services
- Target audience
We work on
MeganK.:
- Visual identity: colour, graphic style, font types – collect inspiration
- Sketch layout
- Design and draw icons, logos and graphic elements as needed
- Build new website on test server (or copy the current site and make updates)
- Upload and structure content
- Write and review texts
- Guidelines for images
- Guidelines/training so client can maintain the site themselves (if desired)
Client
- Write texts
- Collect materials for testimonials, case studies, etc.
- Give input and feedback on the project
- Create additional content or collect resources
Status meeting
approx. 1 hour
Status meetings are held at agreed times to keep the process moving forward.
Other services
Design and marketing tasks often overlap. For example, it doesn't make sense to have a website without a logo or social media posts that don't speak to your target audience.
Here are some of my other services that might be of interest to you.
Visual Identity
Build a strong, consistent brand identity that builds trust with your customers and visibility in the marketplace.
Sales tools
Present your products and services in a way that your customers can understand and see the inherent value.
